2012: THE INTERNET AND SOCIAL MEDIA

January 11, 2012

Exciting times as we enter 2012; having seen more developments than we could shake a stick at in 2011, this year is already shaping up to be the most dynamic yet for the internet and for social media. This infographic from Barry Ritholtz, via Business Insider, gives a fascinating snapshot into ‘Incredible Things That Happen […]

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SOCIAL MEDIA – TEN NUGGETS OF WISDOM

November 17, 2011

Much has been documented of late about the rise of social media across the globe, and the brilliant video ‘Social Media Revolution‘ from Socialnomics perfectly encapsulates why it is so important to reach out and engage with your customers and key audiences. But how can our businesses harness the power of social media to their […]

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NEW! – SOCIAL MEDIA ONLINE TRAINING PROGRAMME FOR BUSINESSES

November 4, 2011

A leading British entrepreneur, Nigel Botterill (with whom I trained in social media), is a smart marketeer, having launched eight, million-pound businesses in the last seven years. Nigel is offering to teach business owners how to fully grasp the power of social media to drive new customers to their websites and places of business. Nigel has just launched an online […]

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NEXT GENERATION MEDIA – LATEST UPDATE OCT 2011

November 3, 2011

Delighted to see the latest ‘Next Generation Media’ slideshow from Aegis Media, via wearesocial. Three trends highlighted in this excellent digest of new media stats are the rate at which technology is transforming media, the rise of content accessible from anywhere and the extent to which the people are engaging with and shaping events locally and […]

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FACEBOOK – WHY SOME SMALL BUSINESSES ARE MISSING OUT

October 6, 2011

Somewhat disappointed to hear that research from Pagemodo has found that only half of small business are using Facebook to engage with their existing and potential customers. Despite a desire among some to have a Facebook presence, the top reasons given for not having a business page are: – lack of time to create a […]

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NEGATIVE PR – HOW BEST TO REACT

September 28, 2011

Much debate continues to rage about whether negative PR via social media can be ‘controlled’ and how best to deal with it. Despite carefully targeted volumes of positive PR, no-one can really ‘control’ what is said about their business or brand out there. However, by your response, you can influence how positively people are motivated […]

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SOCIAL MEDIA ROI – THE BUSINESS CASE

September 20, 2011

Interesting research about social media is always helpful in building the business case, and MDG Advertising have helpfully published a useful infographic in support of this (see end of blog). The key takeouts from this are: Around three-quarters of businesses are now using social networking for business objectives and almost two-thirds are incorporating social media into their marketing plans.  Almost all […]

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FACEBOOK NEWS – DID YOU KNOW…

September 15, 2011

Busy times for Facebook…it has now abandoned its requirement for business pages to achieve 25 ‘likes’ (or ‘fans’) before becoming eligible for a customised address (‘vanity URL’). Previously, businesses had to generate a minimum number of fans before Facebook would allow them to register a more sensible and searchable business page name, instead of the default […]

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SMART SHOPPING FOR BUSY PEOPLE

September 8, 2011

These days everyone is getting even busier, so any time-saving innovation is always welcome. Tesco have been ahead of the game in Korea, using QR codes in public places to enable customers to shop with them quickly and efficiently. See how in this short (2-3 min) video… http://www.youtube.com/watch?v=fGaVFRzTTP4&feature=youtu.be Neat eh? The only problem with adopting this in […]

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SOCIAL MEDIA – WHAT’S IN IT FOR YOU?

September 6, 2011

Have been busy writing social media articles for local websites and interest groups over the summer; here’s another recently published by Chislehurst News: click here for article (in case you were wondering, BR7 is the postcode for Chislehurst).  It aims to help anyone still baffled by why they should use social media, or for those who want to expand […]

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