NEXT GENERATION MEDIA

November 6, 2012

In my ongoing quest for fascinating gems of information about digital and the new media world, I was sent the latest in a series of reports from Aegis Media called ‘Next Generation Media’.  This agency is surely on its tiptoes keeping up with compiling trend updates on this brave new world, which continues to evolve […]

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WHY SHOULD WE USE SOCIAL NETWORKING?

October 13, 2012

A good question, and one suggested to me for my latest blog, written for www.bromleyhub.co.uk, a brilliant local community website for businesses and residents in the Bromley area: Social networking (sometimes referred to as ‘social media’) was regarded half a decade ago as a somewhat ‘geeky’ pastime. Today it has risen to a position of […]

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SOCIAL MEDIA IS NOW INTEGRAL TO BUSINESS

September 11, 2012

An insightful new study has been published, looking at how business view social media. The Econsultancy/Adobe study of 650 marketing professional reveals that most companies now see social media as a key part of their marketing and overall business strategies. Key highlights from the study include: The majority of all respondents see social as an […]

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NEW…STUDY SOCIAL MEDIA: THE DIGITAL MARKETING MENTOR AWARD (BTEC)

July 3, 2012

The Digital Marketing Mentor Award in Social Media is the UK’s first BTEC Level 3 approved professional qualification in social media. I am proud to have been appointed as a regional UK tutor in the London/Kent area to teach this qualification, with my courses due to commence from Autumn 2012. The Award can be studied […]

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FACEBOOK STILL RULES THE WORLD – SOCIAL NETWORKS JUNE 2012

June 12, 2012

The latest update from Vicenzo Cosenza, which examines the top social networks in 137 countries worldwide, reveals a continuing dominance by Facebook (in blue) in almost all countries except China and Russia.   Facebook dominates the picture in 126 of the 137 countries measured. Click here to see the changing world landscape over time from […]

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PINTEREST: UK vs US USERS

May 13, 2012

For the uninitiated, Pinterest (according to Wikipedia) is “a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more.” Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the […]

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TEN SOCIAL MEDIA INFOGRAPHICS

April 16, 2012

During the Easter break and the accompanying (never-ending) school holiday period, I came across a series of fascinating infographics via www.davidcarondesign.com on all aspects of social media, including platforms usage & traffic stats, Key Performance Indicators, Return on Investment measurement and some great tips from senior marketing people. See: http://www.davidcarondesign.com/blog/social-media-marketing/10-social-media-infographics-roi-analytics-tools-more/ The infographics covered in the […]

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THE ISSUE OF TRUST

February 16, 2012

Interesting to read Edelman’s latest Trust Barometer 2012 report, which offers a fascinating snapshot into trust in organisations, institutions and government. It is encouraging to see that trust in social media as a source of information has experienced the largest increase of all media sources (see p8 of the report). The report also features a […]

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SOCIAL MEDIA ‘HOW TO’ TRAINING – LINKEDIN

February 10, 2012

I’m excited to be launching the first in a series of ‘How To’ workshops. These will help business owners and individuals to mastering the use of different social media platforms, and in doing so, to promote themselves and their brand/company to relevant audiences and targets. The first half day workshop is on the 20th March […]

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TWITTER – OPTIMISING TWEETS FOR CLICKTHROUGHS

January 26, 2012

Interesting new research by Dan Zarrella of Hubspot provides interesting insights into optimising the use of Twitter, and particularly for maximising clickthroughs on links posted. The key findings from his research, based on an analysis of activity across multiple Twitter accounts are: Aim to write Tweets of between 120-130 characters (NB: this allows space for @usernames […]

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